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Free exposure, zero commission: list your website now, or feature your hotel across our commission-free booking sites to capture direct demand, earn loyalty-eligible stays, and build lasting relationships with travelers.
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The era of traditional search engines is coming to an end, much like the old Yellow Pages, highway billboards, directories, and other outdated marketing channels that no longer exist.
In this new age, AI-driven ads and search results push products and services directly to users' devices based on their habits and preferences, as determined by cookies and search histories.
For example: If you are a nurse searching for accommodations near your next hospital assignment, your device will be populated with services that align with your preferences and purchase habits. In the case of hotels, these systems will prioritize properties more likely to appeal to nurses. If your competition is listed on nurse-specific hotel sites and yours is not, their hotel will score higher in relevance and be shown to that traveling nurse over yours.
The advantage of these niche sites is that they are not OTAs—they collect no commission. The trade-off is that you won't see them as a booking engine, since all reservations are routed directly to your CRS.
Regardless, they provide an immense positive impact on your presence in the new digital marketplace.
There are roughly 60,000 hotels across the United States—many of them family-run, employing neighbors, and buying from local vendors. Technology has brought real conveniences to travel, but some third-party booking platforms have tilted the system in a harmful way.
Today, about 15%—and sometimes up to 40%—of every room dollar can be pulled out as commission by websites that often aren’t based in the community you’re visiting. That slice can exceed a hotel’s entire profit margin. The result? Money that could have funded local jobs, maintenance, safety, and small businesses simply leaves town.
Our goal is simple and caring: keep more travel dollars where the stay happens. We encourage guests to book directly with the hotel or use commission-free options (some listed here). When you book this way, more of your payment reaches the people who clean the rooms, fix the elevators, staff the desk at midnight, and support nearby suppliers.
Your choice matters. Direct or commission-free booking strengthens local economies, protects local jobs, and helps small businesses thrive—without costing you more.